The concept of interactive music video is a relatively new one. And a handful of directors have started to dice with the idea experimentally. Neon Bible’s interactivity gives more of a depth to the experience. Allowing control of the video itself gives a sense of fun for the interactor, and provides replayability. It also adds a whole new reason to send this new experience to your friends, creating a far greater audience. Before the virality of the internet this video could only have been seen in galleries and media spaces. But since social networking and unlimited connectivity has arrived the spectrum of potential viewers is infinite, thus creating an ever greater need to attract people through innovating tech that can be picked up virally and expanded exponentially.
My personal feelings are of indifference to the particular song but enjoyment of the concept of an interactive music video. With ever broadening horizons in technology, there will be ever constantly evolving ways to experience music video and media in general. The next being perhaps physical, or three dimensional experiences, touch and emotion involved or brain controlled.
In creating homage to neon bible; without the interactivity as we are not yet that advanced in our production, was a good experience. Learning involved lighting setup, new editing skills and new ideas and possibilities. We used beads to create the effect of rain and a book in reference to a bible. In retrospect I think the finished product could have been more attractive but we showed we have learned the techniques necessary.
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